Casual Games and Women

Interesting results of recent researches have been published by Forbs. It appears that 75% percent of those who play for casual games are women, and 72% are over 35 years old. The business of cranking out casual games–snack-sized alternatives to time-consuming fare like “World of Warcraft”–is mushrooming. Consumers paid $2.25 billion for such games last year, and the demand for titles like “Diner Dash” is growing 20% year-over-year, according to the Casual Gaming Association, Forbs reports.

The gaming industry is hustling to remake itself to please these paying customers. Microsoft (nasdaq: MSFT – news – people ) is adding new titles to its online Xbox Live Arcade gaming hub. Nintendo (other-otc: NTDOY.PK – news – people ) will roll out a portal for bite-sized games for its Wii console, dubbed WiiWare, later this year. Even social networks like Facebook and Bebo are getting a makeover as developers hard-wire casual games into online social networks (see “Facebook’s Winning Game”).

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